The supermarket chain Coto has started selling garments from the renowned Swedish brand H&M in several of its branches, a move that caused an immediate frenzy on social networks. According to the Argentine News Agency, this unprecedented entry of the international brand into the local market is being carried out through an unconventional format, choosing Coto as its mass sales channel. Benefit for the "Coto Community" The launch went viral before any official announcement through influencers and internal flyers targeting the chain's customer base. The sale of this "exclusive H&M capsule" aims to capitalize on the repressed demand for international apparel, offering a direct benefit to its members. Membership Discount: Those who are members of the Coto community or use its associated payment methods can access additional discounts of around 15%, adding an extra appeal to the direct access to the brand. Reference Prices: Basic women's garments are already showing prices on the shelves: shirts and denim pants are priced at around $45,999, and blouses at around $30,999. The brand's apparel, which until now was a staple of Argentines' shopping in Santiago, Chile, or Miami, is available in selected branches such as Abasto, Ciudadela, Nordelta, Tortugas, and Mar del Plata, serving as a test market to gauge the response of Argentine consumers. Argentina, Buenos Aires, December 1 (NA) -- The retail landscape in Argentina took an unexpected turn.
